Every business has a target audience and within that target audience is a smaller subgroup of people that share specific characteristics and who have particular needs, wants, and preferences. These niches are a rich source of marketing opportunities for every business owner. While niche marketing isn’t for every business, those businesses that have the chance…
If you’ve been doing any kind of Facebook content marketing, you probably have run into a very annoying problem. To the uninitiated or the completely clueless, this may not even seem like a problem. You post something on your Facebook page, it gets on the timeline of some of your fans, and they…
“Must Know” Copywriting Secrets that Guarantee Success Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting? There are basically 2…
When it comes to marketing your business on YouTube, there is only one golden rule that you need to follow, volume. As soon as you start increasing the number of videos that you upload, you will see an instant uptick in the number of views that your channel sees. Now, this doesn’t mean you publish…
If you own a small business, you are probably well aware of how important social media can be for increasing your bottom line. However, getting started on social media can be incredibly daunting. With all the different options and ways to gain followers, one can quickly become overwhelmed. Here are the top five ways your…
Utilizing social media to grow your business, generate leads, and build your brand may seem like a monumental task. However, there are specific things that you can do to increase your chances of success. Whether you are just getting started with marketing your business on social media or have been active on sites like Twitter…
As Instagram, the photo and video-sharing social media platform has become more popular; it has created significant possibilities for businesses to connect with their customers and market their brand. If you’ve never considered using Instagram for your business, it might be time you did. With over 300 million active monthly users, it’s a social media…
As of 2017, Twitter had more than 328 million active monthly users on its site. This makes Twitter a potentially powerful business marketing tool if you know how to use it. Leveraging the popular 280-character social media site to drive more traffic to your business doesn’t have to be difficult. Here are the top tips…
Unless you are a celebrity like Katy Perry or Barack Obama, you’re going to have to work hard to build your initial following on Twitter. Rather than making slow-and-steady progress, you need to treat your Twitter account as a priority for a couple of months and create lots of content. Studies have shown that the…
Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy. If you want to grow your business, you have to have a presence on…