Like it or not, humans are visual beings. We will always have a better memory of an image or an icon than a bunch of text. After all, we are the ones who came up with “a picture is worth a thousand words”. This human inclination to the visual is significantly manipulated and taken advantage…
To improve your conversion rates, you have to know what works and what does not with your audience. Your prospects have specific needs, pain points, and wants. So, ideally, your job is to give them an offer that they cannot refuse. It is alright if people do not convert for the first time. Maybe they…
Calls to Action, an important part of your website’s copy, often are what makes or breaks it. While there is much more to writing an exceptional copy, it is these calls to action that make your visitors get in touch with you or hire you. The most common call-to-action in a law firm’s website is…
Every day, the average office worker receives about 121 emails. So, it’s not hard to figure out why people are hesitant to give out their email addresses without a strong incentive. No one wants to add more noise to an already overflowing email box. But, email marketing is insanely effective. According to research by HubSpot,…
You’ve heard the term and you probably have a basic understanding of what it means to segment your subscribers. This is one of those things that I’ve been aware of for a long time, but I didn’t really understand the power in it until the last few years when I started running Facebook ads. It…
Most people I know have gone through different types of lead magnets (as you should) and different philosophies on them. It usually starts as something simple, then you move on to maybe a more in-depth guide or how to, maybe an email course, a free course, or even physically shipping something (this was done more…
You probably never hear about UTM Tracking Links. What you hear instead is “THE MONEY IS IN THE LIST!” How many times have you heard that? Enough, right? There’s definitely some truth to the “idea” that the money is in the list, but it all comes down to two things: The quality of the list…
We’ve all heard it before: The money is in the list. Let’s take it a step further with this quote from Ben Settle: “The money is in the list, but the fortune is in the audience.” – Ben Settle I love this quote because building a solid business with a list of quality subscribers isn’t just…
Starting a website isn’t easy. Whether you’re going for your first site or have several under your wing already, getting started with a new project may be exhausting. Beginners have it harder, that’s for sure because they still have a lot to learn and a lot of tools to find. But even professionals take time…
It’s very easy to get excited about niche marketing. After all, how can you argue with working only a few hours per week while enjoying a full week’s (or even a full month’s) income? As impressive as the idea of online passive niche marketing income may be, achieving this reality is another thing entirely. This…