While having a website is imperative in today’s world, you can’t depend much upon your website alone for business unless it has a high search engine ranking and appears on the front page. Higher SEO ranking guarantees more traffic, and hence it increases your chances of making sales. Over time, the SEO techniques have undergone a considerable change, with social signals being a vital tactic. They play a critical role in increasing search engine rankings. Local Digital shares some crucial tips in this regard.
How Social Signals Impact Search Engine Ranking?
Living in an era where we spend more than half of our day sitting in front of PC screens, and browsing social networking sites, integrating social signals into your web pages seems to be indispensable. People now prefer using social networking sites rather than using search engines. They gauge the reliability and popularity of a website by checking out its influence on social media sites.
The higher is the number of likes, shares, and tweets a website or content gets, the more reliable and trustworthy it becomes in the eyes of people. It not only creates a loyal fan base, but your website gets a better rank in SERPs as well. Isn’t that what we all want?
When it comes to social signals, there is no better way to keep track of them than relying on popular social media sites such as Facebook, Twitter, Instagram, etc. Such social media platforms give an accurate picture of the importance of social signals. I will discuss briefly two large social platforms to provide you with an idea.
Facebook is one of the most popular social mediums of all time, so we cannot ignore the signals generated herein. For individuals or businesses seeking to measure the effectiveness of their promotional and marketing campaigns, they should monitor factors such as the number of likes their page or posts receive, or the number of times a particular post is shared by individuals. Apart from that, the number of Facebook comments and the content of those comments also affect SEO and website rankings.
Like Facebook, Twitter is another social medium that entertains millions of users. Owing to its immense reach, the signals generated by Twitter also have a massive impact on SEO and search engine rankings of a website. These signals might include the volume of tweets, number of re-tweets for any post, number of followers, i.e., reach of your network on Twitter, the context (content) of tweets, and the frequency of tweeting.
How to Do It; the Big Question!
- First off, ensure integrating share buttons, ‘Like', ‘Tweet', ‘Bookmarks', etc., on your website. Whoever would ‘like’ your content will instantly hit the like button and share it on social media with their friends and colleagues. Now, you know very well, things go viral on social media, and this is precisely how your website can get a massive online presence, which eventually is essential for better ranking as well as leveraging traffic.
- Connect buttons that help your site visitors to instantly get connected to your content through their social networking accounts. For instance, ‘Like Us on Facebook’, ‘Follow Us on Twitter’, or ‘Follow on LinkedIn’. It is debatable whether social traffic is beneficial for your business or not, as people might not be interested in buying your ideas or products. But there is no denying the fact that this gimmick can undoubtedly improve your search engine rankings. It will increase your brand’s online visibility, which in turn will drive potential clients to your site through search engines. The higher number of customer reviews, comments, and likes on your social media page will implicitly increase the search engine rankings of your website.
Regardless of how incredible your website is, you must not neglect social media if you are looking to gain more visitors and ultimately, more customers. Create an effective social media marketing strategy, and start collecting those likes. It will surely pay off.