If you are about to start your own business or already have one, you may think that the website is not one of the priorities when you have social media channels for advertising. Or you may think that creating a website will cost you a fortune. The website is a good investment, and there are at least a dozen reasons why any business needs it.
Here are some of them, and remember: everybody uses the internet nowadays, and in the age of millennials, a website is a treasure.
Having a website is good for establishing business credibility
Today everything is online, and customers expect online content so they can get some information about a store, compare prices, or decide where to go and what to buy. If you don’t have a business website, potential customers will think that your business is not credible, and simply go elsewhere.
Choose a proper website design with your business nature in mind, and you will provide a professional image and a great experience for your visitors, or we can say for your potential customers.
WebsitePlanet recommends Hostinger, which could be your choice to start your online presence – hosting and domain registration for a good website.
With a good website, your customers will be well informed and happy
A website is like a good brochure or catalog that can be updated at any time and in any circumstances, quick and easy. It is a good channel for informing customers, and you can also provide added value by posting tips, blog, or other information on it. Unlike flyers and newspaper articles that quickly become outdated (and also bad for the environment), a website can provide current information and news. A big pro for a website: any mistake can be quickly fixed without loses.
You will become a true competition
All your competitors probably already have an established website and active presence on internet marketing platforms. So, if you have social media channels and adverts, and you don't have a website, customers may think that you are not trustable or that you don't care enough to have a place where they can be informed of your services.
Also, nowadays, customers are extremely impatient. Just give them what they want and give it quickly, and they will be happy. So, you are losing a huge income to your competitors if you don’t have a decent digital presence.
A good website is a powerful marketing channel
Traditional marketing techniques like TV and Radio commercials, flyers and billboards today is reserved only for big companies. For small business marketing is much more powerful on the internet – so, this is your lucky day. With online marketing, you can directly engage with your audience, target it by age group or interests, and so much more. Also, the biggest advantage is that with online marketing, you can measure the results of your effort – online marketing is maximum cost-effective.
The nucleus of every digital marketing strategy is a fast, well-maintained website. Like a “sweet home” of your digital presence and base where you're the boss – not any digital channel can't reach power for your advertising like a website.
Collect data and feedback to improve customers experience
Getting customers to give you an email address or quick answer to some questions in exchange for a free ebook or newsletter is a good tactic to obtain that all-important customer data.
This information is useful for collecting feedback for improvement. So, that's why you need a proper and functional website.
Once you have your customer’s email address, you can access another great digital marketing field: email marketing. And there starts jazz.