You’ve heard the term and you probably have a basic understanding of what it means to segment your subscribers. This is one of those things that I’ve been aware of for a long time, but I didn’t really understand the power in it until the last few years when I started running Facebook ads. It…
Feeling stagnant in your local market? You have probably considered bringing it to the whole new level by turning your company into a global one. This idea has probably crossed your mind multiple times. You can probably already see yourself as the biggest and meanest player in your niche. Still, you are well aware of…
Most people I know have gone through different types of lead magnets (as you should) and different philosophies on them. It usually starts as something simple, then you move on to maybe a more in-depth guide or how to, maybe an email course, a free course, or even physically shipping something (this was done more…
You probably never hear about UTM Tracking Links. What you hear instead is “THE MONEY IS IN THE LIST!” How many times have you heard that? Enough, right? There’s definitely some truth to the “idea” that the money is in the list, but it all comes down to two things: The quality of the list…
Have you ever surfed the net and came across a magnificent website with spectacular features that got you into thinking about trying web design? If the answer is yes, you can turn your daydreams into reality. Web design is a complex thing, no question about it, but there are some tools that even an amateur…
According to the latest IBM report, data breach in the UK rose by approximately 8%, which was close to £ 2.7 million. In the UK, the cost of a data breach was slightly lower compared to the global average that stood at £3 million. Companies in the US experienced higher costs of a breach at…
We’ve all heard it before: The money is in the list. Let’s take it a step further with this quote from Ben Settle: “The money is in the list, but the fortune is in the audience.” – Ben Settle I love this quote because building a solid business with a list of quality subscribers isn’t just…
Starting a website isn't easy. Whether you're going for your first site or have several under your wing already, getting started with a new project may be exhausting. Beginners have it harder, that's for sure because they still have a lot to learn and a lot of tools to find. But even professionals take time…
If you are thinking that your native or English language based website is enough, you could be right. It does and will cut it, at least according to the statistics. Your native language is probably the predominant language in your country, so your website should reflect that. Or, if you already went English only, you…
Although the internet has evolved and video & image content has stolen the spotlight from the text-based content, plain old blogging has never gone out of fashion. There are quadrillions of blogs and even more bloggers who regularly write new articles. Publishing guest posts is still the best way to promote your business, both short-term and…