What Is E-commerce? The term e-commerce refers to the use of an electronic medium to carry out commercial transactions. Most of the time it refers to the sale of the product via the Internet, but the term e-commerce also covers purchasing mechanisms via the Internet. In a broadcast sense, e-commerce is anything and everything…
Advances in mobile app development are making the software people use in their day-to-day lives faster than ever, providing them with a sharper and cleaner experience. Giants like Twitter and Google for example employ what’s known as lazy loading in their mobile applications to improve UX. With lazy loading, information becomes available and objects are…
With so many consumers today looking for products and services online, your business simply must have a presence in the virtual world. Due to the plethora of reviews offered online, it is also an effective strategy to ensure that customers and clients are able to leave reviews of the service that they receive from you.…
If you’ve been doing any kind of Facebook content marketing, you probably have run into a very annoying problem. To the uninitiated or the completely clueless, this may not even seem like a problem. You post something on your Facebook page, it gets on the timeline of some of your fans, and they…
“Must Know” Copywriting Secrets that Guarantee Success Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting? There are basically 2…
When it comes to marketing your business on YouTube, there is only one golden rule that you need to follow, volume. As soon as you start increasing the number of videos that you upload, you will see an instant uptick in the number of views that your channel sees. Now, this doesn’t mean you publish…
If you own a small business, you are probably well aware of how important social media can be for increasing your bottom line. However, getting started on social media can be incredibly daunting. With all the different options and ways to gain followers, one can quickly become overwhelmed. Here are the top five ways your…
Utilizing social media to grow your business, generate leads, and build your brand may seem like a monumental task. However, there are specific things that you can do to increase your chances of success. Whether you are just getting started with marketing your business on social media or have been active on sites like Twitter…
As Instagram, the photo and video-sharing social media platform has become more popular; it has created significant possibilities for businesses to connect with their customers and market their brand. If you’ve never considered using Instagram for your business, it might be time you did. With over 300 million active monthly users, it’s a social media…
As of 2017, Twitter had more than 328 million active monthly users on its site. This makes Twitter a potentially powerful business marketing tool if you know how to use it. Leveraging the popular 280-character social media site to drive more traffic to your business doesn’t have to be difficult. Here are the top tips…