Unless you are a celebrity like Katy Perry or Barack Obama, you’re going to have to work hard to build your initial following on Twitter. Rather than making slow-and-steady progress, you need to treat your Twitter account as a priority for a couple of months and create lots of content. Studies have shown that the…
Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy. If you want to grow your business, you have to have a presence on…
Today, an estimated 40 million small businesses are utilizing Facebook to promote their business and connect with their customers. Trying to attract new “likes” to your page can be a challenge, but one that is well worth the effort. One study found that the average value of a single Facebook fan is $174. While this…
In the last several years, Instagram has become a well-loved social media platform with over 600 million active users. If your business can build a more substantial Instagram following, it can translate to more sales for your business, more traffic to your blog, and a stronger community for your brand. Building a large Instagram following…
Getting people to your website through the various social media platforms can be tricky, especially if you’re on a limited budget and already trying to use paid advertising. With social media having the ability to be a significant source of traffic to your site, it is essential to find ways to engage with users so…
Link building remains a critical and powerful marketing tool for improving the search visibility of your business online. Unfortunately, it is becoming more challenging to build the kind of links that increase organic search traffic that will lead to encouraging strategic business growth. Here are four strategies that can help you improve SEO and build…
With the continually changing Google algorithms, it can be tricky to gain an advantage over your competitors online. However, even though the tools are continually evolving, the approach stays the same. It always comes back to this: if you create high-quality content that your audience reads, you will improve your prominence in Google results. The…
Since its launch in 2005, YouTube has become a mainstream social media platform with more than 2 billion unique viewers flocking to the site every day. Once a small niche market, online video has quickly moved into the mainstream and become a regular part of our media consumption. With online video viewing surpassing some of…
If you're a small business owner, you may feel like the deck is stacked against you when it comes to marketing online. You don't have the same budgets as the large corporations, and you don't have the massive resources when it comes to your marketing team. Fortunately, you don't need any of this…
Whether you know it or not, email marketing is still one of the most effective methods for directly communicating with your audience and driving traffic to your site. Increase the size of your email list with social contests, RSS feeds, and opt-in pop-ups and increase the traffic to your site. Here are five ways you…