While having a website is imperative in today’s world, you can’t depend much upon your website alone for business unless it has a high search engine ranking and appears on the front page. Higher SEO ranking guarantees more traffic, and hence it increases your chances of making sales. Over time, the SEO techniques have undergone…
The affiliate marketing industry has become the most challenging and tough to compete. But the thing is, it’s easy to measure your business. You can scale your business using affiliate marketing. Let me dive into further by showing you a simple latest analysis made by Huawei. It says that the size of the global digital…
If you read our email marketing plugin overview, you probably know that MailChimp is one of the top email marketing providers out there. There are so many features included in this tool that you would be hard-pressed to find another service that comes even remotely close to the awesomeness of MailChimp. In essence, MailChimp is…
Like it or not, humans are visual beings. We will always have a better memory of an image or an icon than a bunch of text. After all, we are the ones who came up with “a picture is worth a thousand words”. This human inclination to the visual is significantly manipulated and taken advantage…
To improve your conversion rates, you have to know what works and what does not with your audience. Your prospects have specific needs, pain points, and wants. So, ideally, your job is to give them an offer that they cannot refuse. It is alright if people do not convert for the first time. Maybe they…
Calls to Action, an important part of your website’s copy, often are what makes or breaks it. While there is much more to writing an exceptional copy, it is these calls to action that make your visitors get in touch with you or hire you. The most common call-to-action in a law firm’s website is…
Every day, the average office worker receives about 121 emails. So, it’s not hard to figure out why people are hesitant to give out their email addresses without a strong incentive. No one wants to add more noise to an already overflowing email box. But, email marketing is insanely effective. According to research by HubSpot,…
You’ve heard the term and you probably have a basic understanding of what it means to segment your subscribers. This is one of those things that I’ve been aware of for a long time, but I didn’t really understand the power in it until the last few years when I started running Facebook ads. It…
Most people I know have gone through different types of lead magnets (as you should) and different philosophies on them. It usually starts as something simple, then you move on to maybe a more in-depth guide or how to, maybe an email course, a free course, or even physically shipping something (this was done more…
You probably never hear about UTM Tracking Links. What you hear instead is “THE MONEY IS IN THE LIST!” How many times have you heard that? Enough, right? There’s definitely some truth to the “idea” that the money is in the list, but it all comes down to two things: The quality of the list…