When you come to honestly think about it, conversions are the bread and butter of digital marketing. No matter how much stock we put in traffic and engagement, it is the conversions that truly matter. Yet conversions are not always that easy to attain. They will depend on a whole host of factors, and different…
So you have built, programmed, and published your site. Congratulations! That whole process was difficult as well as fun and fulfilling. But now comes the hard part. You can’t publish a site and hope that people will come and visit it all by themselves out of thin air. You need to advertise your site, product,…
The whole idea of an effective marketing strategy is creating a consistent brand and reaching your target audience. In order to do just that, collecting and analyzing as much information as possible is of crucial significance. Processing all the data and adequately handling interactions with your customers and clients can be overwhelming. That is why…
The objective of any B2B marketing campaign is to collect leads. Lots and lots of marketing qualified leads that your sales force can connect with and, hopefully, convert into customers. And the best lead generation campaigns using video, highlight their company as being a thought leader by providing valuable, educational information. During the B2B buying…
Perhaps you’re a blogger who has built their blog from scratch using organic traffic, and due to algorithm changes, you need other sources of traffic. That’s why you found this article, and want to leverage social media for your blogging brand. Alternatively, you are just beginning with WordPress and Social Media. Then this guide will…
No matter if you’re a new or established business, a small local shop, or a big company, advertising is an essential part of your day-to-day. For small businesses, advertising is what enables you to create buzz and exposure for their product or service among people who haven’t yet heard of them. For already established businesses,…
Nowadays, more companies are looking to reach a global audience, or at the very least expand their presence into new markets with their products and services. You could have a well-built brand identity, with all the accompanying content that represents your business to its core target demographic, but if you use the same approach with…
Commerce is built upon affiliate marketing and sales. From the biggest commerce houses to small-time local sellers, almost everyone is part of an affiliate selling program. If you want to work in eCommerce, but you don’t want to deal with products, procurement, and logistics, opening an Amazon Affiliate Store is a perfect choice. Your only…
While having a website is imperative in today’s world, you can’t depend much upon your website alone for business unless it has a high search engine ranking and appears on the front page. Higher SEO ranking guarantees more traffic, and hence it increases your chances of making sales. Over time, the SEO techniques have undergone…
The affiliate marketing industry has become the most challenging and tough to compete. But the thing is, it’s easy to measure your business. You can scale your business using affiliate marketing. Let me dive into further by showing you a simple latest analysis made by Huawei. It says that the size of the global digital…