In an increasingly digital world, you need a way to catch potential customers’ attention and direct it toward your brand. Because marketing is becoming more and more fast-paced, keeping up with trends is an essential predictor of the success of your content marketing strategy. One of the most critical trends is the use of video…
TikTok is the new big name in the social media game, and virtually everyone is jumping on the TikTok hype train. With over 1 billion active users reported at the beginning of February, TikTok is becoming one of the world’s fastest-growing platforms. The format of the content on the platform is actually extremely advertiser-friendly for…
A project or a business, for that matter, is always only as successful as its organization. And content strategies are both the first and the final step in any online business/project plan. So if you are aiming for the stars and want to start a fast-growing, revenue-producing business, you’ll need to create an amazing content…
The only regrets you’ll have in life will be for the chances you didn’t take. You’ve probably heard this, or at least some variation of it, from many wise men in almost every inspirational movie ever. It’s relevant for this article because it’s more or less the modus operandi of a phenomenon called FOMO. On…
If you have a website or even own a store that sells products (or maybe services) to customers then you probably know the importance of customer relationship management. You know that it is crucial for you to know what your customers want, what are their pain points, and what they don’t like or have an…
Today´s topic is affiliate programs- What are they? What do they do? Why do we use them? Also, we will look at some WordPress-related affiliate programs and the way a person can profit from them. So let´s get started, shall we? So, affiliate programs. There is much misinformation that surrounds this topic and people are…
When you come to honestly think about it, conversions are the bread and butter of digital marketing. No matter how much stock we put in traffic and engagement, it is the conversions that truly matter. Yet conversions are not always that easy to attain. They will depend on a whole host of factors, and different…
So you have built, programmed, and published your site. Congratulations! That whole process was difficult as well as fun and fulfilling. But now comes the hard part. You can’t publish a site and hope that people will come and visit it all by themselves out of thin air. You need to advertise your site, product,…
The whole idea of an effective marketing strategy is creating a consistent brand and reaching your target audience. In order to do just that, collecting and analyzing as much information as possible is of crucial significance. Processing all the data and adequately handling interactions with your customers and clients can be overwhelming. That is why…
The objective of any B2B marketing campaign is to collect leads. Lots and lots of marketing qualified leads that your sales force can connect with and, hopefully, convert into customers. And the best lead generation campaigns using video, highlight their company as being a thought leader by providing valuable, educational information. During the B2B buying…