If you have a website or even own a store that sells products (or maybe services) to customers then you probably know the importance of customer relationship management. You know that it is crucial for you to know what your customers want, what are their pain points, and what they don’t like or have an issue with when it comes to your offerings. Also, you want to know at what stage of the buying cycle they are and what are they looking for in a product.
Naturally, there are lots of platforms and tools made to help you with this. Many companies are using HubSpot for that.
HubSpot is probably the most popular CRM platform that revolves around the idea of inbound marketing, which is the idea that salespeople no longer need to annoy people to buy their products. Instead, they should help them find what they need. It comes with a lot of features and with it, you can easily keep track of your contacts and the important information about them.
However, while it is the most popular platform, it is definitely not the only one you can have or the only one that is good. That is why we will now list the best 3 alternatives to HubSpot that you can try that are maybe even better than HubSpot itself.
1. 366 Degrees
366 Degrees is a cloud-based platform designed to help you build and automate your sales process. With it, you can have social, email, and video campaigns and create landing pages.
Just like with HubSpot, you can automate, design, and schedule emails and create campaigns with pre-made templates. Naturally, you will get reports so you can change your strategy and see what is working and what needs to be fixed. You can integrate with Salesforce and Nimble to better manage your leads and customers.
You can run your social media campaigns and easily create posts on Facebook, LinkedIn, Twitter, and other social media channels. You can also create great-looking visual content, add personalized videos with Vidyard integration or you can launch dynamic and personalized campaigns across multiple channels. You can track these campaigns with your automated reports and real-time data and analytics. And similarly to HubSpot, you can see who opened, clicked, or skipped your email.
This platform is great since with it, you can watch for your sales lifecycle and customer journey, and you can use drip campaigns as well (this is a set of emails designed to be sent automatically to market products or increase engagement with customers).
Lastly, the platform is very intuitive and user-friendly. So you don’t need to have any knowledge to learn how to use it fast.
There are three payment plans available; $69 lifetime deal for 25,000 emails per month and 5,000 contacts, $138 one-time purchase for 50,000 emails and 10,000 contacts, and $207 one-time purchase for 100,000 emails per month and 25,000 contacts.
EngageBay is a marketing platform that offers you marketing automation features to help you with customer relationship management. You can track, engage, and convert your visitors and clients and turn them into leads. You have to option to schedule email follow-ups, create email sequences, and automate workflows.
You can create landing pages, live chats, and forms your clients can fill out. The best features are the service desk and the 360-degree customer view. The service desk feature gives you the ability to manage your support departments and tickets. You can automate your support department and combine it with the marketing and sales team for better customer service. It all works the same as with any automation emails. The 360-degree customer view lets you see everything that happens to a specific customer across your marketing, sales, and support teams. That way everyone knows about everything that has happened thus ensuring better service.
This platform has a free plan where you get 1000 contacts, 1000 branded emails per month, 2 email sequences, 1 landing page, and a live chat option. If you need more, it will cost $15.99 per month and you will get 10,000 contacts and 15,000 branded emails per month. Branded emails mean that the EngageBay’s logo will be on them. If you wish to remove it, you will have to pay ($4 per 1000 emails).
Ontraport is a business automation tool, not just a marketing automation tool. It comes with a lot of e-commerce functionalities and with it, you can create order forms, subscriptions, coupons, and it has features for lead management and customer relationship management as well.
When it comes to marketing, you can create and automate emails, landing pages, forms, and you get reports on your statistics so you can see how well you are doing. You can even send out SMS messages containing reminders, product offers, or purchase confirmations. Also, this platform comes with a great support team that you can get in touch with via screen share, chat, or email.
The basic plan costs $79 per month and in it, you get 1000 contacts, unlimited emails, landing pages, and forms, but it is only for 1 user. This plan is good if you just want marketing automation features. But if you need e-commerce features, referral programs, or membership sites, you will need to upgrade. There upgraded plans cost $147 per month, $297 per month, and $497 per month.
As you can see, you don’t have to use HubSpot for your customer relationship management, there are plenty of other platforms that can do the same, and some are even better. However, the one we would recommend is 366 Degrees.
We believe that with it, you get a lot of great features for less. It is also quite user-friendly and intuitive so you won’t have to spend a lot of time learning how to use it. All in all, with 366 Degrees you can rest assured your customer relationship management and marketing processes will come with a lot of stats and data that you can then use to improve your strategy.