The steady migration of consumers to online content viewing, coupled with the proliferation of different adblockers, means that content has to be strong, well directed and well placed in order to be effective. Gone are the days when you could simply hawk a product with a dry and uninspiring pitch and hope to win…
As a business owner, you know that how your market your business is at the heart of your success. In fact, most aspects of your business are dependent on you developing a successful marketing campaign. You may provide the best services or sell the best products, but if you don’t have a solid marketing…
Promoting your business online in today’s short attention span theater isn’t easy. Even those companies that occupy the niche market space face stiff competition. Merely advertising or sending out promotional emails no longer cut it. If you want to stand out from the crowd, an effective content marketing strategy is a must. Developing and…
After spending months or even years, developing the right product or service, you’re finally ready to share your business with the public. While it is relatively simple to create a general advertising campaign to reach the masses, spending your time and resource identifying more targeted markets can help you maximize your marketing return on…
Creating good copy, while only one element of a business’ content marketing strategy, can generate millions of dollars when done properly. Copywriting is critical to the success of a business because it allows you to encourage your customers to take a specific action while paying you in the process. It doesn’t matter if you…
One of the primary goals of creating a content marketing campaign for your business is to drive more people to your website. Utilizing the different social media platforms to reach your target audience can help to boost website traffic. Social media, when used correctly, it can become an excellent source of traffic that will…
A critical component of creating an effective content marketing strategy is finding the right keywords for your content. Having the right keywords appear in your content will ensure that your content will see an increase in visibility, resulting in your website seeing a boost in traffic. Finding the best keywords for your audience takes…
When done well, content marketing can be a game changer for any business. It can transform a marketing department from one that talks at their consumers to one that speaks with them. It can help a business increase the top of the funnel, increase the effectiveness of the middle of the funnel while shortening…
A fundamental element of any content marketing strategy is the email marketing campaign. Email marketing provides businesses the chance to build relationships with their prospects, obtain essential data, and help to boost a company’s marketing return on investment. Unfortunately, many companies miss the mark when it comes to developing a campaign and continue to…
High-quality, frequently updated content does more than merely allow you to rank higher on Google and other search engines. An effective content marketing campaign will enable you to attract prospective customers who are looking for possible solutions to their problems. The content you produce provides prospects with valuable information and insight about your company…