A project or a business, for that matter, is always only as successful as its organization. And content strategies are both the first and the final step in any online business/project plan. So if you are aiming for the stars and want to start a fast-growing, revenue-producing business, you'll need to create an amazing content strategy for it. However, if you're a beginner, you might not even know where to start or even what to think about.
That's where we come in. In this article, we'll present you with five tips for creating your content strategy. We'll cover what you have to think about, the necessary components of a good plan, how to treat your brand, and we'll even throw in an extra tip that could make your job a whole lot easier.
Don't worry; we've made sure everyone can keep up, even if you're entry-level.
1. Understand How Content Marketing Works
This really goes without saying, but it's worth mentioning nonetheless. If you plan on creating a business, you have to do your research. Nobody can just write a few blog posts at random and expect to be turning a profit at the end of the month.
So, the first thing you should look into, assuming you haven't already, is the sales funnel's mechanics. This basically describes any potential customer‘s decision-making journey, starting from awareness and ending in a purchase.
Marketing your content is at the very top of this funnel as you're using it to attract potential visitors/buyers. This is the step in which you'll create brand awareness and generate leads. But if you truly want to be a great marketing strategist, you must learn how to engage customers through every step of the sales funnel.
2. Define Your Goals Before Making a Full Plan
Setting goals might actually be one of the hardest parts of creating a content strategy. You know what they say, the hardest thing to do is to start. In the spirit of making this process easier for you, we'll give you a few things to keep in mind when setting your goals.
- Always think about the big picture – plan what you want to achieve overall, and then break it down into smaller, more feasible milestones.
- Look at the trends – no, you don't have to do what everyone else is doing but do make sure to see which of the popular trends could be used in your favor.
- Problems will come your way – no matter how hard you try, something is bound to go wrong eventually, so instead of being caught off-guard when it does, plan for it and be ready.
- Track progress – the best way to know how to improve is to monitor your successes and failures. If you do that, you'll always have a clear image of which areas need more work.
3. Establish Your Brand and Most Suitable Type of Content
Every successful brand known to man has a unique style. You would be really surprised if suddenly Red Bull commercials became all prim and proper. That would be off-brand for them. The same goes for any new business trying to make room for itself in what is most of the time an overcrowded industry.
Some brands are funny. Some are hip. Others are extremely serious. We're even mentioning this in relation to content strategies because it could determine your content's trajectory very much. In other words, it could impact where and how you should advertise and whether to use social media as an outreach tool. Who knows, maybe the best way of attracting potential customers in your case is creating funny quizzes.
This very much falls within the usual “know your audience” advice. If you know what your brand exactly is, you'll know who to target.
See, this is actually way more important at this stage than you probably thought.
4. Know What Every Plan Should Have
The steps to creating a well-developed, efficient plan are, unfortunately, numerous. So the first tip we can give you in regards to this is to make it a bit easier is to create a content calendar. Set a time frame and the amount of content you want to distribute within that time frame. Add more content or subtract some based on performance and predictions.
In order to help yourself with this as much as you can, creating buyer personas is not a bad idea at all. That way, you'll have a better overview of the exact steps necessary to attract your target audience.
5. Get Some Help
It's no secret that these days marketers use tools and helpers for virtually anything, and their businesses are benefiting from that.
When it comes to creating content strategies and optimizing your content to the max, MarketMuse could be very useful.
This tool comes with an AI feature that analyses your content's quality before you publish it. So use this tool to accelerate your content research and to avoid spending sleepless nights aimlessly scrolling through tons of content trying to find a new trend to give you an extra boost.
If you want an advantage over your competitors, you can also use MarketMuse to compare your content to theirs and get a list of suggestions for improvement. These will make your content better and rank higher.
You can also make use of the user intent feature and see how well your content matches with the users' searches.
So, in a nutshell, without a content optimization tool, you're going to have a lot more work on your hands. Trust us, better SEO means a more successful site.
If you're thinking about starting a business, make sure to take our suggestions into consideration as we're sure they'll be of use.
Hopefully, you found this article helpful and will implement some of the tips from it while doing your content strategy planning.