Over the years, Google has been trying and implementing newer and better features in it. It has also been making adjustments in its algorithm on an ongoing basis. This is to make sure that the web sites are appropriately ranked and in the best way to make the ranks more authentic. It now focuses on…
To improve your conversion rates, you have to know what works and what does not with your audience. Your prospects have specific needs, pain points, and wants. So, ideally, your job is to give them an offer that they cannot refuse. It is alright if people do not convert for the first time. Maybe they…
Calls to Action, an important part of your website’s copy, often are what makes or breaks it. While there is much more to writing an exceptional copy, it is these calls to action that make your visitors get in touch with you or hire you. The most common call-to-action in a law firm’s website is…
Most people think there’s only one type of content – the written kind. Namely, blog posts, articles, eBooks, and the like. And that’s what many brands focus on. But the truth is that if you want to make the most of your content marketing campaign, you’re going to have to explore other types of…
You may have noticed a trend toward creating monthly subscriptions in just about every industry you can think of—books, video games, movies, television, music, apps, services, food, clothing—you name it, there’s probably some sort of subscription option associated to it. You can even get razor blade deliveries with an automated, monthly subscription option! Think…
The steady migration of consumers to online content viewing, coupled with the proliferation of different adblockers, means that content has to be strong, well directed and well placed in order to be effective. Gone are the days when you could simply hawk a product with a dry and uninspiring pitch and hope to win…
As a business owner, you know that how your market your business is at the heart of your success. In fact, most aspects of your business are dependent on you developing a successful marketing campaign. You may provide the best services or sell the best products, but if you don’t have a solid marketing…
Promoting your business online in today’s short attention span theater isn’t easy. Even those companies that occupy the niche market space face stiff competition. Merely advertising or sending out promotional emails no longer cut it. If you want to stand out from the crowd, an effective content marketing strategy is a must. Developing and…
Creating good copy, while only one element of a business’ content marketing strategy, can generate millions of dollars when done properly. Copywriting is critical to the success of a business because it allows you to encourage your customers to take a specific action while paying you in the process. It doesn’t matter if you…
One of the primary goals of creating a content marketing campaign for your business is to drive more people to your website. Utilizing the different social media platforms to reach your target audience can help to boost website traffic. Social media, when used correctly, it can become an excellent source of traffic that will…