5 Benefits of Niche Marketing

5 Benefits of Niche Marketing

Every business has a target audience and within that target audience is a smaller subgroup of people that share specific characteristics and who have particular needs, wants, and preferences. These niches are a rich source of marketing opportunities for every business owner. While niche marketing isn’t for every business, those businesses that have the chance…

How to Build Your Brand on Twitter

How to Build Your Brand on Twitter

As of 2017, Twitter had more than 328 million active monthly users on its site. This makes Twitter a potentially powerful business marketing tool if you know how to use it. Leveraging the popular 280-character social media site to drive more traffic to your business doesn’t have to be difficult. Here are the top tips…