Today, an estimated 40 million small businesses are utilizing Facebook to promote their business and connect with their customers. Trying to attract new “likes” to your page can be a challenge, but one that is well worth the effort. One study found that the average value of a single Facebook fan is $174. While this…
In the last several years, Instagram has become a well-loved social media platform with over 600 million active users. If your business can build a more substantial Instagram following, it can translate to more sales for your business, more traffic to your blog, and a stronger community for your brand. Building a large Instagram following…
Since its launch in 2005, YouTube has become a mainstream social media platform with more than 2 billion unique viewers flocking to the site every day. Once a small niche market, online video has quickly moved into the mainstream and become a regular part of our media consumption. With online video viewing surpassing some of…
If you have an online business, you’re selling something. It might be a product of your own, a service you provide, an affiliate product (or most likely multiple affiliate products), etc. Whatever it is you’re selling, you need leads. In fact, in most major industries the average cost of a single lead is $20…
Are you creating a virtual store? Maybe you love to make candles and are opening an online store to sell your wares. Or, perhaps you’re an artist who’s selling your sculptures online. No matter what you’re selling, you must have an appealing virtual store that attracts shoppers and keeps the coming back! Checkout four tips…
The steady migration of consumers to online content viewing, coupled with the proliferation of different adblockers, means that content has to be strong, well directed and well placed in order to be effective. Gone are the days when you could simply hawk a product with a dry and uninspiring pitch and hope to win…
As a business owner, you know that how your market your business is at the heart of your success. In fact, most aspects of your business are dependent on you developing a successful marketing campaign. You may provide the best services or sell the best products, but if you don’t have a solid marketing…
Promoting your business online in today’s short attention span theater isn’t easy. Even those companies that occupy the niche market space face stiff competition. Merely advertising or sending out promotional emails no longer cut it. If you want to stand out from the crowd, an effective content marketing strategy is a must. Developing and…
After spending months or even years, developing the right product or service, you’re finally ready to share your business with the public. While it is relatively simple to create a general advertising campaign to reach the masses, spending your time and resource identifying more targeted markets can help you maximize your marketing return on…
Creating good copy, while only one element of a business’ content marketing strategy, can generate millions of dollars when done properly. Copywriting is critical to the success of a business because it allows you to encourage your customers to take a specific action while paying you in the process. It doesn’t matter if you…