It’s no longer the age of distributing flyers and brochures at malls or after concerts to advertise your ventures. We are in a digital era, and businesses are promoting themselves online. Whoever aces this game goes ahead, and those who cannot fall behind. Existing online is not enough; you need an active presence to create…
You probably have a couple of social media channels that link to your business’s website, and while it may not directly affect your search ranking, you might be happy to see that it can affect your SEO. Search engine optimization becomes much easier once you understand how to direct traffic from your social media channels…
So you have built, programmed, and published your site. Congratulations! That whole process was difficult as well as fun and fulfilling. But now comes the hard part. You can’t publish a site and hope that people will come and visit it all by themselves out of thin air. You need to advertise your site, product,…
Ah, that Search Engine Optimization! Also known as SEO, it has been bugging everyone trying to make a living online. Getting ranked on the first page of Google search results is one of the must do’s, which requires a bunch of know-how and quite often, the whole team. The truth is, no one ever clicks…
Getting people to your website through the various social media platforms can be tricky, especially if you’re on a limited budget and already trying to use paid advertising. With social media having the ability to be a significant source of the traffic to your site, it is essential to find ways to engage with users…
Link building remains a critical and powerful marketing tool for improving the search visibility of your business online. Unfortunately, it is becoming more challenging to build the kind of links that increase organic search traffic that will lead to encouraging strategic business growth. Here are four strategies that can help you improve SEO and build…
With the continually changing Google algorithms, it can be tricky to gain an advantage over your competitors online. However, even though the tools are continually evolving, the approach stays the same. It always comes back to this: if you create high-quality content that your audience reads, you will improve your prominence in Google results. The…
If you’re a small business owner, you may feel like the deck is stacked against you when it comes to marketing online. You don’t have the same budgets as the large corporations, and you don’t have the massive resources when it comes to your marketing team. Fortunately, you don’t need any of this…
Whether you know it or not, email marketing is still one of the most effective methods for directly communicating with your audience and driving traffic to your site. Increase the size of your email list with social contests, RSS feeds, and opt-in pop-ups and increase the traffic to your site. Here are five ways you…
While SEO is a legitimate strategy to drive traffic to your site, it isn’t the end all be all when it comes to your content marketing. As more and more people turn to content marketing, it has become increasingly more difficult to shine a light on your company. While Google and SEO can drive a…