Getting new visitors, readers, and customers is a tough job. It is also a continuous one, as you have to keep working on it to get people to know about you. If you just have a website, and you are doing nothing to promote it, it will be sad and lonely. There are many things…
Over the years, Google has been trying and implementing newer and better features in it. It has also been making adjustments in its algorithm on an ongoing basis. This is to make sure that the web sites are appropriately ranked and in the best way to make the ranks more authentic. For instance, the Money…
Every business needs a tailor-made marketing plan and a strategy for reaching their customers. For local shops and businesses that benefit from direct sales on their physical location, there’s no better way to do marketing than Google My Business. If you have a local business and you’re still not using Google My Business, now is…
To improve your conversion rates, you have to know what works and what does not with your audience. Your prospects have specific needs, pain points, and wants. So, ideally, your job is to give them an offer that they cannot refuse. It is alright if people do not convert for the first time. Maybe they…
Ah, that Search Engine Optimization! Also known as SEO, it has been bugging everyone trying to make a living online. Getting ranked on the first page of Google search results is one of the must do’s, which requires a bunch of know-how and quite often, the whole team. The truth is, no one ever clicks…
Search marketing refers to the tactics or activities you do to gain site traffic and visibility from Google and other search engines either via paid or unpaid efforts. It encompasses search engine optimization or SEO to earn traffic from free or unpaid listings and search engine marketing or SEM through paid search listings. SEM describes…
We all know that showing up in searches on Google and other search engines can make or break a site. In order for you to have the best shot at success, Search Engine Optimization (SEO) is vital. It can mean the difference between wading through search results pages and landing a number one position. Still,…
Your domain name is one of the most important aspects of your business’ site. It’s the first impression your web page makes on the visitor, and it can make or break the traffic on your site. It affects SEO, so it can be extremely beneficial. If done right, it can increase the number of people…
Getting people to your website through the various social media platforms can be tricky, especially if you’re on a limited budget and already trying to use paid advertising. With social media having the ability to be a significant source of the traffic to your site, it is essential to find ways to engage with users…
Link building remains a critical and powerful marketing tool for improving the search visibility of your business online. Unfortunately, it is becoming more challenging to build the kind of links that increase organic search traffic that will lead to encouraging strategic business growth. Here are four strategies that can help you improve SEO and build…