Like it or not, Google plays favorites. You can choose to accept this, try to get on its good side, and enjoy the perks of 1st-page preferential treatments (which brings you a bunch of traffic and conversions). If you don’t want to do this and you want your website to exist as a Google outlaw,…
Social bookmarking is the practice of saving bookmarks of web pages on social sites. The essence of social bookmarking is to spread the word about the web pages you have stored so that others can read and share them. It results in greater exposure to the shared content. This White Hat SEO strategy is well appreciated…
So it’s finally time to let your boss know about the legendary “Hummingbird,” likes of the “White Hat” rodeo boys and the notorious “Black Hat” players in online marketing. That’s heart-warming and feels like a bold step towards achieving more at work. Yes, all SEO professionals have the same story: it’s always frustrating to work…
As with any other website, attracting search engine traffic can be crucial for the success of a WordPress site. Luckily, there are many apps, programs, and plugins out there that can help you optimize your search engine visibility to the max. You have probably heard of some of the most popular WordPress SEO plugins like…
Getting new visitors, readers, and customers is a tough job. It is also a continuous one, as you have to keep working on it to get people to know about you. If you just have a website, and you are doing nothing to promote it, it will be sad and lonely. There are many things…
Over the years, Google has been trying and implementing newer and better features in it. It has also been making adjustments in its algorithm on an ongoing basis. This is to make sure that the web sites are appropriately ranked and in the best way to make the ranks more authentic. It now focuses on…
Every business needs a tailor-made marketing plan and a strategy for reaching their customers. For local shops and businesses that benefit from direct sales on their physical location, there’s no better way to do marketing than Google My Business. If you have a local business and you’re still not using Google My Business, now is…
To improve your conversion rates, you have to know what works and what does not with your audience. Your prospects have specific needs, pain points, and wants. So, ideally, your job is to give them an offer that they cannot refuse. It is alright if people do not convert for the first time. Maybe they…
Ah, that Search Engine Optimization! Also known as SEO, it has been bugging everyone trying to make a living online. Getting ranked on the first page of Google search results is one of the must do’s, which requires a bunch of know-how and quite often, the whole team. The truth is, no one ever clicks…
Search marketing refers to the tactics or activities you do to gain site traffic and visibility from Google and other search engines either via paid or unpaid efforts. It encompasses search engine optimization or SEO to earn traffic from free or unpaid listings and search engine marketing or SEM through paid search listings. SEM describes…