Every business needs a tailor-made marketing plan and a strategy for reaching their customers. For local shops and businesses that benefit from direct sales on their physical location, there’s no better way to do marketing than Google My Business. If you have a local business and you’re still not using Google My Business, now is…
To improve your conversion rates, you have to know what works and what does not with your audience. Your prospects have specific needs, pain points, and wants. So, ideally, your job is to give them an offer that they cannot refuse. It is alright if people do not convert for the first time. Maybe they…
Ah, that Search Engine Optimization! Also known as SEO, it has been bugging everyone trying to make a living online. Getting ranked on the first page of Google search results is one of the must do’s, which requires a bunch of know-how and quite often, the whole team. The truth is, no one ever clicks…
Search marketing refers to the tactics or activities you do to gain site traffic and visibility from Google and other search engines either via paid or unpaid efforts. It encompasses search engine optimization or SEO to earn traffic from free or unpaid listings and search engine marketing or SEM through paid search listings. SEM describes…
We all know that showing up in searches on Google and other search engines can make or break a site. In order for you to have the best shot at success, Search Engine Optimization (SEO) is vital. It can mean the difference between wading through search results pages and landing a number one position. Still,…
Your domain name is one of the most important aspects of your business’ site. It’s the first impression your web page makes on the visitor, and it can make or break the traffic on your site. It affects SEO, so it can be extremely beneficial. If done right, it can increase the number of people…
Getting people to your website through the various social media platforms can be tricky, especially if you’re on a limited budget and already trying to use paid advertising. With social media having the ability to be a significant source of traffic to your site, it is essential to find ways to engage with users so…
Link building remains a critical and powerful marketing tool for improving the search visibility of your business online. Unfortunately, it is becoming more challenging to build the kind of links that increase organic search traffic that will lead to encouraging strategic business growth. Here are four strategies that can help you improve SEO and build…
With the continually changing Google algorithms, it can be tricky to gain an advantage over your competitors online. However, even though the tools are continually evolving, the approach stays the same. It always comes back to this: if you create high-quality content that your audience reads, you will improve your prominence in Google results. The…
While SEO is a legitimate strategy to drive traffic to your site, it isn’t the end all be all when it comes to your content marketing. As more and more people turn to content marketing, it has become increasingly more difficult to shine a light on your company. While Google and SEO can drive a…