With more than 546 million users, LinkedIn is the largest professional social network. Although first, it seems that LinkedIn is another social network that is just a waste of time, this is not true. LinkedIn's foundations are built on individual personal profiles that showcase the skills and knowledge of the profile owner, not from companies for which the user works.
Long gone are the days of business cards, Rolodexes, address books, and the like. LinkedIn allows you to communicate with business partners, potential clients, and people in your business in general… On LinkedIn, your contacts can see your reactions to other people's posts, thus letting them know what your interests and viewpoints are. By sharing news about your company, you are informing them about things they might be interested in.
LinkedIn is no longer just a network where someone will offer you a job. Today, its users use the platform to give you opportunities, and some of them may be extremely important to you. In addition to your new job – you can receive an invitation to a YouTube channel with interesting content, an offer for a helpful course with a discount, or an invitation to participate in trial versions of a program. The possibilities are endless. And what are the best Linkedin marketing strategies that will help your business? Let's see.
The 80/20 strategy of connections on LinkedIn
Quality connections are much more valuable than many connections, and 10 interested people in your knowledge mean more to you than 100 people who accepted for order's sake. This is why your list of connections should contain at least 80% of people with similar interests. This way, you will have the vast majority of users to be active with. While a smaller amount of 20% of various other influencers with many connections can help you increase the value of your profile.
Optimize your company's LinkedIn profile
Put yourself in the position of a visitor to a company's LinkedIn profile and ask yourself what you will see and read first? Things are getting clearer for you, are not they? Here are some tips to make the content of your company profile as attractive as possible to visitors!
Publish quality and serious content
When managers and company leaders were asked which social network they go to for quality and informative content, LinkedIn brought them all to their knees, with as many as 94%. Twitter and Facebook received only 29% and 27% of the votes, respectively.
What does quality content mean? LinkedIn's algorithm likes your articles the most, that is, the ones you publish through their platform, and they will get the most visibility. It should also be noted that 45% of the readers of these articles are in leading positions in companies.
Groups on all social networks enable greater connection of users with common interests, and it is the same thing on LinkedIn. Look for relevant groups in your field of business, and join them. In this way, you will achieve a better connection with people of similar interests, and, in addition to finding potential collaborations, you can learn something new.
Promote your posts
If you've already created a quality post, it would be a shame if you didn't promote it and bring it to a wider audience. LinkedIn promotions will be much more useful to you than those on Facebook or Instagram because it offers a really detailed selection of the target audience. In other words, you can be absolutely sure that your posts will be shown to exactly the audience that should be interested in your content. Not only posts need to be sponsored. LinkedIn also offers the possibility of sending promotional messages through the chat form.
Advertising on LinkedIn can be a very profitable strategy. In some cases, this type of advertising can turn into a completely wrong move for some companies. We can call Linkedin a serious social network and anyone who has any thoughts about the future and work should have LinkedIn.