Search marketing refers to the tactics or activities you do to gain site traffic and visibility from Google and other search engines either via paid or unpaid efforts. It encompasses search engine optimization or SEO to earn traffic from free or unpaid listings and search engine marketing or SEM through paid search listings. SEM describes…
Every day, the average office worker receives about 121 emails. So, it’s not hard to figure out why people are hesitant to give out their email addresses without a strong incentive. No one wants to add more noise to an already overflowing email box. But, email marketing is insanely effective. According to research by HubSpot,…
You’ve heard the term and you probably have a basic understanding of what it means to segment your subscribers. This is one of those things that I’ve been aware of for a long time, but I didn’t really understand the power in it until the last few years when I started running Facebook ads. It…
Most people I know have gone through different types of lead magnets (as you should) and different philosophies on them. It usually starts as something simple, then you move on to maybe a more in-depth guide or how to, maybe an email course, a free course, or even physically shipping something (this was done more…
Have you been wondering exactly how so many successful marketers are able to create incredibly profitable sales funnels that generate thousands of dollars with every launch? The reality is, if you want to maximize your income so you can squeeze every possible dollar from your product launches, you absolutely need to master the…
Twitter is a great place to market your business and make effective Twitter Advertising, and you can certain use it for free. Lots of people have made big fortunes using Twitter as one of their primary marketing channels without spending a dime, however the nature of social media requires a lot of time and…
Most people think there’s only one type of content – the written kind. Namely, blog posts, articles, eBooks, and the like. And that’s what many brands focus on. But the truth is that if you want to make the most of your content marketing campaign, you’re going to have to explore other types of…
Make no mistake, if you want to succeed in the affiliate marketing game, you have to roll up your sleeves and do the work. A lot of affiliate programs will tell you to just copy and paste their marketing material and you will make money. There is the hype and there is reality. A lot…
There’s no shortage of affiliate marketing success blueprints out there. These blueprints supposedly walk you through all the steps you need to achieve success with your affiliate marketing business. They give you all sorts of technical information. Many come with great looking pictures and charts. So far so good right? The problem is…
Affiliate programs come and go all the time. In fact, affiliate programs are formed and belly up constantly. It will not be the same company. But there is enough turnover in the industry to make you want to think twice about casually picking an affiliate program to promote. As an affiliate marketer, your…