Have you ever wanted to show visitors unique content as a website owner depending on where they come from? Maybe you have a webshop, so you want visitors to display items in their local currency, no matter where they are from?
If you're into marketing, do you want to show visitors ads related to their place of residence? Don't know how to achieve this? Then keep reading.
What you need to accomplish the tasks we have listed is the geolocation API service. There are a lot of them on the market, and they mainly work on the same principle. Below we will describe the ipwhois.io service for displaying personalized content depending on the location from which visitors come.
What is ipwhois.io?
Ipwhois.io is a geolocation API to help you show accurate content to users by finding out their location. Displaying content depending on the area is essential today because many visitors expect a personalized experience on the website. You can use this API for different purposes. It all depends on your site's niche, and some of the things you can detect are the visitor's language.
Also, when the visitor comes from the current time, you can place specialized ads depending on location and many practical actions. Ipwhois.io is a very affordable service that does the job automatically or by sending a request. It is up to you how you configure it.
With the help of the geolocation API, you can avoid abuse and prevent fraud on your site, thus raising the site's security to a higher level. You will do this by simply comparing the user's location with the address he provided for billing and shipping. If the areas do not match, it is often abuse or fraud.
You can also use ipwhois.io to filter your pages' content and display the full names of the countries where visitors come from. There is also an opportunity to do various other things such as auto-complete forms and more.
All data related to this service is updated in real-time. However, it is done with the help of integration services such as APNIC or RIPE. The server response is less than 0.1 seconds for most locations anywhere in the world.
If you are interested in how ipwhois.io works, then you should know few important details about it. This service detects the IP address by sending a GET request and then processes it and converts it to the user's location.
Ipwhois.io is a service you can integrate into your website no matter what programming language your site consists of. iVery good documentation will help you in the implementation.
ipwhois.io will deliver all results in three different formats, namely JSON, XML, and Newline.
Advantages of ipwhois.io
– No need to configure IP libraries
– Personalized view by location
– Personalized view based on time zones and UTC and daylight saving time
– Adjust currency depending on which country the visitor comes from. It is essential to increase the conversion rate and turn visitors into customers.
– There is no need for any special knowledge or skills to implement this solution. Excellent documentation makes the job much easier.
– Once you have set everything up, you will no longer have to do any updates
– Complete content encrypted with SSL certificates, and encryption is done by a 256-bit key using the HTTPS protocol
– You can have a response in a few world languages
Ipwhois.io can help you achieve a better quality of your site and improve your business are marketing, security, fraud detection.
When we talk about marketing, if you are an expert on this field or deal with ad placement, you will want to use this service to place ads depending on the location. This way, you can plan your marketing campaigns and show users only content near them that interests them. There is no point in offering visitors content on the other side of the world since it cannot benefit them.
You can use the ipwhois.io API to collect different IP addresses of visitors to your website in terms of security. Once you have IP addresses and locations, you can further compare those addresses and find out if any areas among them could be potentially dangerous. Once you have selected a hazardous location, block access to your site from that IP address, and your site will be much more secure.
Fraud detection is something every serious website should have. With the help of this API service, you can easily detect fraud. In case of abuse, follow the location and thus verify the payment process.
Key Features of This Service
Security – effortless identification of potentially dangerous locations and IP addresses and their blocking make your website safe for visitors as well as for your employees.
Speed - the requests get sent to the nearest available server concerning the user's location. You will have the information you were looking for in seconds.
Simplicity – another significant feature, you don't need to have any special knowledge regarding the implementation and installation of this service. Excellent and extensive documentation helps integrate this service no matter what the programming language of your website is.
Possibility of free testing – this is one of the essential options. You can test the complete functionalities for free up to 10,000 requests per month. If you have more recommendations, the prices of the service will be listed later in the text. You should know right from the start that the free testing is for personal use only. Commercial projects are not allowed, and you will need to purchase one of the premium packages to use ipwhois.io for commercial purposes.
As for the price, we already stated that the ipwhois.io service is free of charge up to 10,000 requests per month. You may not use the free plan for commercial purposes but only for testing and personal use.
The pro plan costs USD 10.99 / mo. Under this plan, you can have up to 250,000 requests per month. The price includes SSL access, technical support, and geo DNS.
The business plan costs USD 20.99 / mo. This plan is excellent for larger companies that have a large number of visits to their sites. The program includes up to 2 million requests per month, SSL access, technical support for business, and geo DNS.
The most expensive plan is Platinum, and it can process up to 10 million requests per month. It costs USD 79.99/mo. As in other commercial packages, you have technical support, SSL access, and geo DNS included. Automatic renewal provides for the purchase of any of these plans, but you can cancel it for free at any time.
Each day, more and more websites have the option of displaying content about the location of visitors. There are many benefits to using a service like ipwhois.io. Some of the most important is providing personalized ads and raising the security of your site. This tool will help you increase visitors' conversion rate to customers and thus improve your business. Since the service is free for personal use, we advise you to try it.