There are millions of webpages all across the worldwide web. As an online-based business owner, it can sometimes be difficult to understand your competition and ensure that your website is working to the best of its ability. Because of the amount of competition that you have, web monitoring is crucial in providing a better experience for your clients, visitors, and even for your own future success. Understanding why monitoring is so important for your company will help in finding the tools that are right for you.
Security Issues and Threats
Cyber hackers are continually trying to find loopholes in different internet systems. If your site is left vulnerable and doesn't have the security in place that it needs, you and your customers' information will be at risk. These hackers can get into the system, steal personal data, and then use this against those who have entered it into your website. This is especially common among eCommerce sites where customers put in sensitive credit card information. Monitoring for threats can prevent hackers from getting a foothold into the internal workings of your website.
Uptime and Downtime
Every single online-based company's site will have both uptime and downtime. Uptime refers to how often your pages are public on the worldwide web. Downtime refers to how often the site is down for any length of time. The beauty of monitoring is that it allows you to know when each page was up or down and for how long this occurred. This can help you in making important decisions on server performance and whether or not you need to work with a different host.
Your clients will come to your site and go on whatever page they find the most useful. If the pages aren't functioning properly, they may not be able to checkout, join an email subscription service, comment, or otherwise read what you have to say. Functionality goes across all different devices since more people are using their phones and tablets to log onto different webpages across the internet. You want to know that your online presence is user-friendly and that those visiting will not have an issue with its content.
With log management from Papertrail, you are able to collect a large volume of different computer log messages. These messages include any bugs that are within your internal systems and whether or not they can be fixed. You might also want to use this type of service to test new functions on the page itself, which can help you to know if they'll work for your visitors. Because many enterprise networks are at great risk of security threats and problems with internal bugs and glitches, it is crucial that you consider log managing your system.
An analysis is ideal for sites that want to ensure that what they're doing is working. For example, if you've recently implemented SEO, you can use analytic tools to ensure that more people are finding you when searching for your brand or company name. Likewise, you'll be able to determine the speed at which each page loads and the number of visitors coming by to check out what you have to offer each day. Analysis can help you to make changes to your marketing, advertising, and server upkeep.