Today, one of the main things is to be visible and present on the Internet. Besides, showing that you are better than others or being among the first choices on search engines is a significant push-up for your business. In the past, people have used different types of advertising and publicity.
Intending to make as many potential customers as possible and spread the word about their service or product. We have search engines to help us find what we need, social networks and hashtags, and algorithms that provide multiple options and potential solutions.
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Assume you decide to offer your products to users via the site or create a website with relevant content. In that case, it is vital to keep in mind that being famous and visible is just as important as giving quality to users.
Also, many users will open the first few pages that the search engine offers and search for what they need. Don't you want to be among the first choices and increase your chances of gaining new customers and their trust? We're sure that you want that. Because of that, we believe that it is essential to present you with SEO. So, let's start.
What is SEO?
SEO, or Search Engine Optimization, we define as the process of improving a website to increase its visibility when people search for specific items. Whether you are starting a business, developing services/products, or creating a website, you will realize that the number of views is what keeps you alive on the Internet.
If you are not a beginner, you have most likely already encountered situations in which tools assist you in achieving your goal. With a tool like SEO, you open up the possibility that search engines offer your site as the most relevant for potential users. So, the better you understand the importance of SEO, the more you will want to use it.
In the example below, we will show how works one of the best SEO tools works, Websiteseostats. The first step is to enter the link of your website in the “Type Your Website Address” section and click Review.
The image depicts how this tool appears when it checks your website. You'll notice numerous functions for determining which page parts need to be fixed. We'll go over some of the beneficial fundamentals.
Title Tag, Meta Description, Headings
The Title Tag can contain from 10 to 70 characters. Furthermore, it is ideal if it has as many keywords as possible. The meta description is an essential item in the SEO process. It needs to contain many keywords, give your site the best advertisement, and provide a few sentences (the allowed number of characters is between 100 and 300).
Headings are another item that you must carefully choose. Often, headlines determine whether or not users or readers will stay on a page. For H1, it is necessary to select the most crucial title and sort other headings by importance (from H1 to H6). Also, each page should have one H1 heading, and you can use the others as many times as you like (H2-H6).
To know which words are typed most often by users, you can use several tools to provide that information. You have an overview of all the keywords on the page through the keyword cloud. According to the results, you can include those words on your page.
An XML sitemap is a file that displays essential pages of a web page to allow Google to find and index them. From time to time, the pages end up without any internal links pointing to them, and for that reason, they are challenging to find. For this reason, the XML sitemap is vital in factoring this process and avoiding unnecessary problems.
Domain info/Registration/WHOIS Data
The age of your site's domain can also be considered an essential factor. Namely, newer domains are struggling to be indexed and highly ranked in the results of the first few months. You can consider buying a second-hand domain name and buying a domain that will last for several years.
WHOIS launched in 1982 and is still available for free today. It is an example of a protocol that receives public inquiries about domain names and then downloads and displays responses from decentralized registries worldwide. WHOIS databases are vital because they contain information like names and addresses of the domain name sellers and the buyers and administrative and technical addresses.
Google Preview gives you an overview of what the Title Tag and Meta Description will look like. To avoid forcible shortening of the Title Tag and Meta Description, paying attention to the allowed number of characters is necessary.
Backlinks, or in other words, letters of recommendation, are links that point to your website from other websites. The image below shows how we get information about the feedback status of the site of interest.
PageSpead Insight (Desktop and Mobile)
PageSpeed Insights (PSI) provides information on how a page is displayed on mobile and desktop devices and suggestions on improving that page.
In addition to the above features, this SEO tool provides many others to give you many benefits. Immerse in all of them and improve the position of your site. Also, make it the number one in the market.