If you have a website, then you know how important SEO is. And yes, you are the boss when running your own website, but sometimes you have to get some help from SEO professionals.
Nowadays, there are a lot of SEO companies on the market. However, not all of them are worth paying attention to.
The ultimate goal of a company that deals with SEO is to help you grow your business. Their job is to increase your traffic, drive sales, generate new leads, and so on. So, in order to accomplish all of this, an SEO company should increase your visibility in search engine results and help you reach the very top.
With the assistance of an SEO company, you can be sure you are doing the right thing, and if not, you will have an expert available that can educate you and help improve your website.
On the other hand, if you decide to do SEO on your own, you risk wasting time on learning how to do something, only to do it wrong and achieve minimal results.
What to Look for in an SEO Company
Now, you may be wondering what should an SEO company have that will make it worth partnering with. Unfortunately, some companies often don't achieve what they claim they will. Because of that, before deciding on a particular company, check out the services they are offering.
A good SEO company should research and analyze your website as well as your target market. Its experts should gather data on how your website is currently performing, what is working well for your competitors, what keywords your target audience is searching for, and the results you can expect based on your budget. To be honest, you can't really expect miracles if you have a pretty tight budget, so maybe a company is not the most credible if it promises the impossible.
The company should also be able to make on-site SEO changes, such as optimization of page titles and meta descriptions. But, of course, off-page SEO changes are very important as well.
The next important thing is communication. What good is an expert if you can't communicate with them and thus be up-to-date with what is happening on and around your website? That is why it's crucial that you get regular and detailed SEO reports and agree with the company on what your goals are.
Once the SEO company has completed a detailed analysis of your website, industry, and target market, they should develop a custom SEO plan that will only suit your website. The plan must contain strategies and tactics that are aligned with your current position and your goals.
Furthermore, a company that knows what it's doing will know what the right tools for your strategy and how to use them effectively are.
Since content is your most important weapon for success, SEO experts should work on optimizing your content, improving it, as well as providing tips and tricks on how to better the content yourself.
Lastly, make sure to choose an SEO company that will conduct different experiments and tests. Through those experiments, tests, and gathered data, you can see what type of content your target audience likes the most, which keyword phrases drive visitors to take action, what new opportunities are arising, and so on.
Advancement never ends, so a good SEO company should always be adjusting, tweaking, and changing different aspects of your website as the industry itself changes and evolves.
Partnering with a good SEO company will result in more traffic from organic searches. But, SEO companies don't just help you get more traffic; they also promise that the traffic will be more valuable. How? Well, the traffic sent to your website will be more relevant if the keywords and phrases used on your website are completely aligned with your products and services.
With the help of SEO experts, you will allow potential customers to find you online. SEO makes it easier for users to seek out and find your business and its website.
Like I already said, good SEO companies will work in a way that benefits and grows your business; they will treat your website as if it's their own.
Another great benefit you get from hiring SEO companies is evident results. SEO can easily be tracked and measured, so you can see your progress or decline more clearly and precisely. And when you get monthly reports, you can better understand how SEO companies provide value for your business.
How to Differentiate Between Good and Bad Companies
As I said earlier, not all SEO companies are good or know what they are doing. And sometimes, it can be tricky to differentiate between an actually good company and one that just claims it can help you. The best SEO company is the one that provides its clients with real results.
When searching for an SEO company, here are some things you should look into:
- Past success – this is probably the most important thing to look at before hiring a company. So, take a look at case studies and client testimonials to see if they were satisfied with the service provided and if it helped their website's ranking and traffic.
- Ranking – a very important thing to check out before doing business with an SEO company is their own rank. You don't want to give your website to someone who can't rank their own website high.
- Customized services – each SEO plan should be different because no two businesses are the same. Just because something worked for your friend doesn't mean it will work for you. So, if an SEO company does not offer customized strategies depending on your goals, don't go for it.
- Pricing and business model – before committing to a company, ask them about their pricing and business model. Different companies have different prices and do business differently, so you may accidentally end up in a contract you can't get out of. However, keep in mind that you have to pay for quality and that it's a good idea to go for a company that offers refunds (in case it's not a good fit for you).
- Steer clear of blackhat SEO techniques – blackhat SEO techniques are questionable practices that try to hack the system. So if a company's strategy includes buying links from sketchy websites, using duplicate content or a computer program to generate pages, don't waste your time with it.
- Work performed in-house – if an SEO company uses third-party partners to save money, this could result in somebody who is not an expert working on your site and possibly damaging it. You want to get what you pay for, so avoid companies that do not perform the work themselves.
Okay, now that you have all this in-depth knowledge on how SEO can help grow your business, what a good local SEO company like SEO company in Sydney should have and what you should pay attention to before hiring one, let me help you pick out a company.
Below, you will find a list of 5 SEO companies that know what they are doing and will be worth your money.
A Short List of the Best SEO Companies
1. Page One Power
Search engines determine the importance of your website based on the number of backlinks pointing to it. So, the more backlinks you acquire, the better search engines will rank your website. For that reason, link building and backlink acquisition should be one of your main priorities if you want to rank higher.
Page One Power creates for you a custom link building campaign that ensures you will get the right links to leave your competitors in the dust. Their link building campaigns are fully customized to fit your needs and wants. The strategies and execution of the campaign are tailored exclusively to your goals.
Page One Power specializes in both resource link building and content link building; plus, each campaign is created according to current link opportunities. But the most important thing is that you get real links that fit your website, brand, and keywords.
You don't have to worry about what is going on with your website because your Project Manager will communicate with you and provide you with transparent records on how and why they are building links.
What makes this company a particularly good choice is the fact that they do complimentary site assessments before you place the first order to assure you they are what you need.
Another interesting service they offer is link building training, so you can learn to do it yourself if that is what you prefer. Before designing your program together, you will write down the goals that you want to achieve, prepare a custom syllabus according to the market, and start the training lessons.
When Page One Power's SEO experts are designing your campaign strategy, they have your long-term goals in mind. However, you don't have to sign a long-term contract. When you hire them, you will sign a three-month contract, and after that is up, you can switch to a month-to-month contract.
Boostability offers high-quality SEO for small businesses that are maybe working with a smaller budget. Their SEO campaigns optimize different aspects to show Google your website has exactly what it's looking for.
To get started, you can request a demo and see if the company is what you need. Once you have decided to go for it, experts will call you to learn more about your goals and what you can do together to ensure that they create a campaign that will set you up for success. Keyword specialists will conduct research to pick relevant and strategic keywords to start the optimization of your website.
Your website will be optimized so that it is user-friendly and complies with Google's algorithm. Also, Boostability's experts will make sure your business' profile is updated and consistent across all platforms.
Since backlinks are a very important thing in your SEO, diverse links will be set up across the Internet that lead back to your website.
You must also know that you can contact customer service at any time to go over the process and get answers to any of your questions. Along with that, you can track your progress and monitor your keywords anytime and anywhere.
Available SEO packages are called Kick Star, Rising Star, Mover & Shaker, and Market Leader. Their prices go from $500 to $4000 per month. And if you are interested in a more expansive package, you can request a premium one.
3. Higher Visibility
HigherVisibility was the most-awarded SEO agency of 2020, which offers top-notch services for your business. Its team will do a website architecture analysis, which means they will make sure all of your pages are made public and can be found by search engines. They will focus on targeting keywords relevant to your business, researching the best-performing ones, and assigning them to the appropriate pages on your website.
Content will also not be forgotten as HigherVisibility's SEO experts will optimize your existing content and show you tricks and secrets of developing content that will attract and keep customers.
HigherVisibility does quality whitehat link building that will make your website rank higher on search engines. They will seek out links that come from valuable sources such as trade associations and niche directories. Links will be earned through outreach from authoritative websites. Furthermore, you will know where you stand since they provide you with detailed reports on keyword rank, link building, and website traffic.
Your SEO campaign's cost will depend on the keywords, history of your website, industry, and the amount of work needed to achieve your goals. Once they have all of this information, they can provide you with a quote.
4. Ignite Visibility
Ignite Visibility is an SEO company that calculates a clear return on investment. They offer custom services that fit your needs, and you can also get an analysis, strategy, forecast, project plan, key performance indicators, and a timeline for free before signing up. So, if you don't like what you see, you don't have to commit.
Ignite Visibility offers a comprehensive approach to increasing your website's rankings by optimizing various aspects of your website. Their experts will optimize your on-page performance, fix back-end issues, and develop an SEO-friendly content strategy that will attract your target audience.
They will start out by fixing any technical issues you may have and move on to identifying the best keywords in your industry as well as including them in your content. The key to having a high ranking on search engines is a good link building strategy. That's why Ignite Visibility will acquire you links from different high-ranking websites, niche directories, and authoritative sources.
When it comes to pricing, it will vary depending on your business and its goals; however, prices can range from $100 to $149 per hour.
Victorious is a company that deals with technical SEO, link building, and SEO content writing. The company uses data to create the campaign strategy and doesn't rely on any guesses. They offer complete SEO transparency, meaning every activity is tracked, and you can see that whenever you want.
Victorious's campaign will be led by a dedicated Account Manager that will understand your business goals and provide you with a transparent monthly report. With Victorious, you can always count on full transparency and detailed reports that show exactly what you want to know without false statistics.
Victorious's approach to link building is scalable and effective, and while it can be challenging, it is also a fundamental part of your SEO strategy. Its link building service will tell you which of your backlinks are working and which you should get rid of. Also, during the audit process, they will analyze your site and identify any toxic links or domains.
Again, prices will depend on what you want to do, how large your business is, and how much improvement you need to make.
By now, you should know that SEO is extremely important if you don't want to see your website become stagnant, stale, and irrelevant. It is in your best interest to optimize every aspect of your site to ensure it will get more traffic, satisfied customers, sales, and conversions.
To revise, link building and backlink acquisition is the process of gathering links that will link back to your website. And the more of those you have, the higher you will rank.
When choosing an SEO company, you should check out how satisfied their past customers were, the company website ranking, what techniques they are using, and so on. Also, keep in mind that you get what you pay for, and if you see a company is using blackhat techniques to gather links, it's not worth your money.