If you have a business, it’s more than likely you’ll need a website for it. Very few companies in 2020 can function without one. If you’re going to create one, you might wonder whether you should use WordPress or one of their competitors, like Wix.
There are multiple highly persuasive reasons to use WordPress for your business website. We’ll go over a few of those right now.
It’s Open-Source, Free Software
Before you look at things like membership site software, product and service pages, setting up your blog, etc., you need to think about how much money you have to spend. WordPress is both free and open-source.
- Has been around for nearly two decades
- Has a widespread, dedicated online community
You can download it for free, and if you have any questions or problems, you can go on many different online forums and get some useful feedback.
Just because this is free software, that does not mean you’ll spend no money setting up the website unless you can do it yourself. It’s intuitive, but maybe you’re not particularly tech-savvy. If you’re not, you may still need to hire a web designer to get it up and running.
You’ll also need hosting money. You can use cheap shared servers starting at about $3, or if you need ultimate performance and speed, it can be as much as a few hundred. That’s totally up to you and your business model.
It’s Incredibly Adaptable
WordPress’s adaptability is another huge selling point. You can use it to create:
- eCommerce sites
- eLearning modules
- Membership sites
You can also use it for job boards, galleries, non-profit or donation collecting sites, or knowledge bases. You can use it for auction or coupon sites or set up a media-centric site like YouTube.
If you have an eCommerce business model, as so many companies do these days, you can use simple plugins and themes to set that up. Most themes require a one-time fee, but it’s almost negligible when you understand that you can use it for many years to come.
Once you have the basic site set up, you can use your plugins to enhance its functionality. You can set up an online store with product shots and videos, a shopping cart feature, and payment processing.
You Can Use Many Different Media Types with It
The many different media types it supports are another big plus. You can feature all sorts of images on it, but you can also have videos, documents, and audio files.
If you create physical products, you can have videos showing the manufacturing process. If you offer services, you might have audio files where you talk about those.
There are almost no files that WordPress does not allow. Even if you have an obscure file type that the software does not support, you can reformat it and get around this.
One brief warning, though: you can utilize virtually any file type, but make sure you have the legal rights to it. If you created it yourself, that’s fine. You own its proprietary rights.
If you find an image somewhere and you want to use it, you have to make sure you get the owner’s permission. If you don’t, they might find out you’ve used their property, and they could make you pay a hefty penalty.
You Do Not Need to Be a Tech Guru to Manage It
Even if you paid a website designer to get the site running, there’s nothing to say you can’t learn how to modify and improve it later. If you have enough money, you never need to learn these skills, but you might want to at least consider it.
You should understand how to make sure your server is functioning correctly. You might learn how to run some basic security checks and backups.
You can also learn how to update the software, themes, and plugins periodically. You can make speed and SEO improvements and manage spam. You might learn how to do broken link testing and functionality tests.
It all might sound a bit complex if you’re new to it, but virtually anyone can learn if they spend a little time on it. That can save you some serious money, which you can use for marketing, employee bonuses, etc.
WordPress is not so popular by accident. Of the various options out there, it’s simply superior. These are just a few of the reasons you’ll probably fall in love with this software.