SEO is the process of trying to improve the online visibility of a website within the organic search results. Google Ads, also known as Pay Per Click (PPC) advertising, are displayed up to four times at the beginning and end of every page on Google. We spoke with an expert digital marketing agency to get…
In digital marketing, the only constant is change. Google Analytics used to be an exception to that trend, but Google’s fall announcement of GA4 signifies a structural shift in website data collection. GA4 is built on events, whereas Universal Analytics was based on sessions. Will this switch lead to more effective marketing strategies? And if…
If you aren’t already taking advantage Google Docs, you’re missing out on a powerful tool that can help you systemize your online business. Google Docs is a low-cost package of compelling products that enables you to create, edit, store, and share files with your entire team, no matter where they are located. Not only…