Social bookmarking is the practice of saving bookmarks of web pages on social sites. The essence of social bookmarking is to spread the word about the web pages you have stored so that others can read and share them. It results in greater exposure to the shared content. This White Hat SEO strategy is well appreciated by Google. It has also led to increasing the popularity of social media sites such as Digg, Reddit, Pocket, Pinterest, StumbleUpon, and others.
Why Should You Use Social Bookmarking?
It is one of the quickest methods of getting your site discovered and indexed on search engines. There are several benefits of using this SEO strategy, some of which are:
Traffic Generation
No doubt, social bookmarking generates web traffic. Once you bookmark a web page on social networks, it gets exposed to millions of people. Those who find interest in the shared content further share it on their social accounts. It leads to redirection of traffic, inevitably bringing a surge in revenues.
Faster Indexing of Links
Search engines crawl up on socially bookmarked sites more often, thus increasing backlinks and speedier indexing of links. With your links getting indexed faster, your ranking on search engines will also rise. Every website owner aims to rank higher on search engines as they have the power to expose your page to billions of people across the world. With social bookmarking, the job is done most expertly.
Enhanced Online Visibility
Enhanced online presence is another significant advantage of social bookmarking. However, to avail of this benefit, you may need to make hundreds of posts to social bookmarking websites. You can also hire an SEO company to do the job for you. They have a better understanding of the bookmarking concept. Enhanced online visibility again translates into increased traffic on your website.
3 Best Ways to Bookmark Sites
Hiring an SEO company to bookmark web pages for you is a good idea, but of course, the service comes along with a price tag. You can even hire a freelancer for this or do it yourself. When bookmarking your sites/ web pages, keep the following things in mind:
Use Bookmarking to Learn More About Your Competitors
Use it to understand more about your rivals; see what strategies they are employing. How can you differentiate your site from what they are doing? Social bookmarking will allow you to gain an edge over your competitors.
Establish Expertise
Find your own niche and establish expertise. Bookmark websites related to a specific topic and use the same keyword every time. Following this practice will make an increasing number of people tag on to your postings.
Always Share Quality Content
When bookmarking sites, make sure you are sharing valuable and quality content. Ask yourself whether you would read the type of content you are posting, and then decide to bookmark it. Good content always gets identification and recognition instantly by readers. Successful sites always bookmark content that adds value to the web and isn’t spam.