So, you're ready to send your Black Friday email campaign. You've got a great offer, you've planned the timing, and you've even tapped into your data to personalize the message. But will it work? To help improve your chances of success, here are some tips for making sure that this year's Black Friday email campaign is a winner:
Send more emails than usual
Sending more emails than usual is the first step towards improving your Back Friday email campaign. But don't overdo it! Don't send so many that your subscribers start to unsubscribe, and don't under-deliver either. You want to strike a balance between sending too many emails and not enough.
If you're struggling with sending out an appropriate number of emails, think about how many times you've received an email from a brand that made you want to buy something as soon as possible—and then try sending more like that. If you're still worried about being spammy, try finding unique ways to include special offers or discounts in each email without making them feel repetitive or annoying (e.g., “This week only!”).
Send a teaser before Black Friday
It's no secret that people are excited about Black Friday. In fact, they're so excited that they may not even remember what day it is until you remind them! This is why sending a teaser email a week before Black Friday is your best bet for getting consumers interested and excited about your sale. Teasers can be used to build hype and get people interested in Black Friday (and hopefully get them to come back), but they can also be used to build interest in specific products or promotions.
The best way to get people excited about Black Friday is to give them a sneak peek at what they can expect. This will help you build hype and get consumers interested in the event—and hopefully, get them back into your store before or on Black Friday.
You can choose to send your teaser as an embedded video in your email campaigns and send it to your subscribers, this will not only allow them to anticipate what’s to come, but this will also improve your brand identity. Choose a reliable email marketing software like Klaviyo, Mailchimp or BayEngage which have the functionality to embed videos in emails. If you are not sure which to go for, do detailed research into Klaviyo Vs Mailchimp and make the right decision!
Avoid using the word “Black Friday” in the subject line
Instead of trying to get people's attention with an edgy, suggestive subject line like “Black Friday!” or “The Biggest Sale Of The Year” (which it probably isn't), try something more descriptive and engaging that also happens to take into account the season. Something like “Thanksgiving Sale” or “Cyber Week Deals” will catch your readers' attention a lot better than any words starting with B.
The same goes for the body of your email. Try to make it as descriptive and engaging as possible, without using any words that might turn off readers who aren't interested in shopping. If you're sending out a general update on what's going on at your company or organization, try to focus on things like team members' accomplishments, recent news items that are relevant to your business (especially if they're positive), upcoming events and other things that might be interesting to people outside of retail.
Target your audience with personalization
Personalization can be a great way to increase the effectiveness of your Black Friday email marketing campaigns. By targeting specific groups of customers, you can create more relevant and engaging emails that will resonate with your audience.
There are several ways to use personalization in your Back Friday Emails:
- Demographics: Personalize your emails based on customer demographics such as gender, age range, and location. If a customer lives in New York City or is within the age group of 18–25, for example, it makes sense for you to show this customer a different message than someone who lives in Tennessee or is over 55 years old.
- Past purchases: If a customer has purchased products from your store before (or perhaps has added something to his/her wish list), then it’s likely that he/she may be interested in other things that you carry as well. You should take advantage of this information by sending targeted email campaigns based on past purchases made by each individual user — these messages will help bring these users back into the fold while increasing sales at the same time!
Send emails long after Black Friday has ended
When you're crafting your emails for the Black Friday season, there are a few things to keep in mind. First, don't forget that there are still other holiday sales you can promote! You might not be able to send emails about Thanksgiving deals or Cyber Monday promotions until after the dust has settled from Black Friday, but it's important not to leave any money on the table.
Second, use this time to promote new products and services! If you have any new products or services coming out soon (even if they aren't exactly “new”), now is an excellent time of year to start building hype around them before they launch—and then capitalize on that hype by sending out an email campaign once they're available for purchase.
Third, consider sending an email after Black Friday has ended that includes some sort of special offer related specifically to what you've been doing during marketing campaigns throughout November and December. Even if it's something as simple as offering free shipping on all orders over $100 dollars–or maybe even just highlighting something specific like a limited edition t-shirt–you can still capitalize on interest while simultaneously getting people excited about whatever else happens next year when these events roll around again!
Opt mobile users in by default
We’re not going to tell you that every email campaign should target mobile users. But if your business is one that relies heavily on email campaigns, it’s probably time to start thinking about how your mobile users are different and how they can be better served.
When it comes to getting started with a Back Friday email campaign, you need to make sure that your emails are optimized for mobile devices.
The best way for companies with a large number of mobile users (or even just those who want their emails to look good on phones) is to use responsive design: making sure that the content and layout of the website work well across different device sizes without needing special programming or templates. Many Mailchimp Alternatives have this function as their default, so find one that is best for your business.
Keep your brand voice in mind when sending Black Friday emails
- Have a consistent tone in mind when writing email templates
Your entire Black Friday campaign should be written with the same brand voice. Make sure your subject line, subheadings, and body copy all use the same words and language that you’d use on your website or other marketing materials so it flows seamlessly across platforms.
- Use the same voice for social media posts
If you have an existing social media presence, consider using the same style and tone from those platforms in your email templates – it will help build familiarity with your readers! For example: if you love using jokes on Twitter, include them in some way in each email template as well; if you like posting inspirational quotes on Instagram then do so here as well; etc…
- Use the same voice for landing pages during Back Friday campaigns
To improve conversion rates and increase sales volume during Back Friday sales seasons, invest time into building an optimized landing page specific to this important time of year (and make sure it has enough room for CTAs).
Conclusion
We hope these tips have helped you improve your Black Friday email campaign results. If you have the time to invest in running a successful email marketing campaign this Black Friday, you can get the help of an email marketing agency. They will have a team of email marketing experts who can help you improve your email marketing campaign from scratch!