Google Trends is a free user-friendly tool, plus, no login is required this tool provides an overview of how often a keyword or phrase is searched. Unfortunately, Google Trends does not display the number of searches monthly, but it is possible to see the seasonality of the search.
We can see Google Trends as a tool that analyzes the popularity of words or phrases to determine whether they are trending or declining. In addition, it provides other data such as demographics, related searches, related topics, etc. When using Google Trends, be sure to specify the location to which the search relates, and we suggest that you do not forget the dialects.
It opens you up to other international markets and allows you to look for very effective synonyms to adapt to any area or geographic zone of the planet. This measure is beneficial when you want to expand your virtual store to other markets where you are not present.
It is a helpful tool for analyzing user behavior, especially when selling or marketing your products, or services. In this regard, developing more specialized marketing strategies than others is undoubtedly beneficial. And also, where you can implement them tailored to your digital business.
How Does It Work?
Suppose you write for a sports website with a wide range of sports and regularly write articles that help you maintain a high position on search engines and thus generate more visitors. And we know what it means to have more website visitors: more potential customers, branding, and more sales.
It's critical to write about topics that users are interested in, and one way to do so is to look at Google Trends. There you will find information about what people prefer, specifically on Google on a specific day, time, and location.
Graphs will visually represent all this, and you can also compare the results with some other values. So, you will find that people have been very interested in table tennis lately—the right time for a good, educational article on table tennis.
You will appear for this search on the organic part of the results, which is free marketing. People may want to read your other articles in this format. You've also increased page traffic, which is good for the website's future visibility.
You can apply this principle in every activity and business on the Internet. It is always good to know what our customers are looking for. Research is the first and necessary step for any action or decision! Google Trends offers this for free.
When you first arrive at the page and enter the term, the data that the tool generates may be overwhelming, but it is simple to comprehend. And it will show you much more than just the trend of the word you typed in.
What Does Google Trends Consist of?
Search volume shows how that word behaves based on certain days, weeks, months, or even years. Search trends will tell you whether the keyword you've chosen brings in more or fewer visitors. That way, you can see if it is a word that can be used now or in the near future, such as Christmas day. It may increase in mid-November, but it will undoubtedly decline after January 20 until it reappears.
Prognosis is the part of Google Trends that isn't very well known, but it will help you learn if that keyword is trending (or falling) at any given time. Related searches are the words that are also searched are related to the term you put. Filter searches are the tool that will allow you to search by geographical location, category, date.
The market study is a powerful filter that allows you to know the actual viability of your business or business project at any time. So that way you can make the best decision to avoid failure.
Thorough market research is unquestionably necessary, if not essential, for determining what positioning is required in search engines of greater importance. It helps you validate the idea of the business you want to start. You can even assess sustainability that you can develop in all periods: short-term, medium-term, and long-term.
Assume you want to make a profitable business venture. In that case, it also informs you of current trends at any given time and location and products that you can promote at specific times of the year, such as during the holiday season.
On the other hand, it is a vehicle that will initially offer you greater visibility. That is, to encourage your small business or launch products or services on the market and whatever it is.
How to Use It?
When you get to the Google Trends homepage, scroll down until you get to the recently trending section of the page. These are the most popular topics people are searching for on Google. If you need to create content or share articles that will generate many clicks quickly, you can identify the types of topics here that you should be creating content about.
One of the most significant powers of Google Trends is understanding the search volume related to a specific topic you are interested in. Go to the search bar at the top and search for any relevant topic you want to know trends about.
For example, when you search for a “basketball,” as soon as you hit search, you will see a trendline, and automatically you will get search traffic for the past 12 months in your country. You might want to change that to the region you're interested in.
It is also possible to change the time that interests you. Furthermore, you will not have the trendline for searches on your topic from the area and time you selected right away.
If you are writing about basketball, you need to have in mind the periods when the basketball is searched the most as in that way you will get more traffic. For the search “basketball” you can see the results Worldwide and past 5 years.
You can see that this topic constantly has its ups and downs. When the basketball season is on, the growth is extremely high. You can assume that the basketball season finished when the search slowed down.
Related Topics and Related Queries
When you scroll down, you can see related topics and related queries. This will significantly help you understand what trends are increasing in the area you are looking at. Both related topics and associated questions always default to rising.
Also, this means that these are the new topics increasing in popularity within the period you selected. They are not necessarily the most popular but have been growing the most. You can change that to the top, which will give you the most popular related topics and queries.
Select one of the related questions. We typed in “basketball legends,” and it will now search for that term for you. As you can see, the pattern is related to the larger topic of basketball. Any data point can be given much more meaning if it is placed in some context.
Comparison Topic
Now you can add a comparison topic. For example, “baseball legends .”When you put the comparison topic into Google Trends, it will pop up in a different color. You will see that it appears in red. This gives you a lot of freedom to analyze how the two terms compare to search volume. You can see that basketball legends in blue are very much higher than baseball legends in red.
However, this can significantly help you if you intend to write an article about sports legends and decide whether to write about basketball or baseball legends. According to the data from Google Trends, basketball legends are in higher demand than baseball legends. You can see a global picture if you scroll down and which countries had the most searches for both terms.
Conclusion
Using the Google search engine correctly can help you optimize and position your eCommerce. It is beneficial because you can quickly gain new insights that could improve your business, whether you overlooked a keyword or looking for ideas for writing a blog.
One strategy is to learn how to use Google Trends to achieve your desired goals in SMEs. But for that, you'll need to know from the beginning what Google Trends is all about, what it is and how to use it to improve and strengthen your online business, and what it this article provides.